Nary Resort Website Redesign
A redesign to enhance a seamless and effortless shopping experiences for customers
Context
Team
July - September 2023
Lead UI & Branding Designer
Key Contribution
Tools
User interview, High-fidelity prototypes
Usability testing, User flow
Shopify
Overview
What is NARY Resort?
NARY is an ethical and sustainable resort wear brand based in Phnom Penh, Cambodia and NYC. Their mission is to seek to end the cycle of human exploitation in Cambodia by transforming the lives of survivors with safe long-term employment and compassionate support.
Context
My Role
Throughout my internship, my role involved enhancing the customer experience while navigating the NARY website. Despite the already appealing design, my supervisor suggested further improvements to elevate the branding impact.
Thus, here is the prompt I created to frame my redesign approach:
—How might we—
curate an experience to help current and new customers effortlessly navigate, find inspiration, and enjoy a positive purchasing experience on the NARY clothing
User research
I sought to understand the strengths and weaknesses of NARY's competitors' clothing websites, evaluating their offerings to identify potential gaps in the market. Through this analysis, I gained insights into the specifics of competitor services, enabling me to pinpoint opportunities where NARY could excel and leverage their strengths.
Competitive Analysis
Final Design
I incorporates features what is going well with current NARY competitors brand websites and also integrating opportunity to improve. Below is a comparison between the original product detailed page and the redesigned one for the home page.
Primary interactions are not prioritized
menu items was not immediately visible when the page loads. Users cannot see clothing categories or options right away. Requiring them the effort to locate and access them.
Home Page
Final Design
Primary interactions are not prioritized in the purchasing page
- Clothing items are disorganized and needed a new way to group them
- needed to simplify clothing informations for easier and faster navigation
After going over all the issues with my supervisor, I started mocking up design solutions for the clothing purchasing page as well.
Clothing Page
Other Designs
Aside from my main work, I also work weekly email newsletters to promote different NARY pieces.
Email Newsletter
