Turning more engaged users into engaged shoppers with Tiktok shop rewards
Tik-Tok Shop Rewards System
2 weeks
Cindy Chen
CONTEXT
KEY CONTRIBUTION
TOOLS
User interview, High-Fidelity prototypes, Usability testing, a/b testing
Figma
TikTok Shop is a one-stop e-commerce solution for driving brand growth and sales directly on TikTok. The introduction of TikTok Shops Rewards presents a compelling approach to sustaining even more engaged shoppers by creating a cycle of purchasing products, completing Tik-tok challenges and use them to earning tokens, and redeeming gifts.
TEAM MEMBERS